Country fashion chain Fairfax & Favor has officially opened its eighth UK store in Shaftesbury, marking one of its largest retail spaces to date.

Staying true to the brand’s tradition of selecting standout locations, the Shaftesbury store blends seamlessly into the town’s historic charm.

The store occupies a former bank building on the town’s High Street, complete with its distinctive four grand pillars.

These architectural features captivated Fairfax & Favor co-founders Marcus Fairfax Fountaine and Felix Favor Parker, making it the ideal choice for their next retail venture.

‘We’re thrilled to be adding Shaftesbury to our ever-growing list of stores!’ says co-founder Felix Favor Parker. ‘We felt it would be the perfect fit for our next location due to it being a vibrant market town, having historic urban character and spectacular scenery,’ he adds.

The Shaftesbury store showcases the brand’s latest Autumn/Winter collection, including the exclusive Tetbury Bag in Moss Green, available only in-store.

Customers can also explore the new seasonal colourways, Ruby and Moss, which have already become favourites.